Aiken, in the Tehuelche language—a nomadic indigenous people from southern Chile,
Patagonia—means ‘to live’.
Brand essence
“We build to coexist with the land. We design to accompany life".
“Construimos para coexistir con el territorio. Diseñamos para acompañar la vida".
In today’s digital world, brands need contractions that allow their identity to extend seamlessly across all touchpoints. The brand and its contractions flow within an adaptable space.
Grid-based work also communicates: its principles are reflected in the brand’s adaptability, from print materials to social media avatars.
The shapes as a brand language
The sense of inhabiting present in each element of the layout
¡thx for watching!
✉️
somos@the-concept.studio
